How to measure performance of any website?

Measuring Performance is very important for any website. Measuring performance can tell us in what all the parts we are lagging compared to competitors and what are the ways we can follow to reach competitors. Google provides some of the best tools to track performance and the best thing is they are free of cost.

1) Google Web Optimizer: Google Optimizer is a free tool that allows testing of your site's content and design. You can create new experiments and check out the results from your website. If the results are not satisfied, analyze in what are all the areas your website is lagging and take quick decisions to overcome them.



2) Google Analytics: Google Analytics provides free conversion tracking. You can track the stats of visitors, how much time they are spending on your site, what pages they are visiting etc, thus knowing the customer interest in your webpage. Also you can keep goals to be achieved to track sales, conversions etc.


3) Keep a Poll/Survey: You can ask your customers to take a short survey or poll to get their feedback. Suppose your website is a sales site, then you can ask them what makes the product buying, what features they liked, suggestions and improvements etc. This is one of the best ways in finding out how to improve your web site performance and hence sales.